Welcome to Your Growth Hub
Explore the latest influencer marketing updates, creator stories, and behind-the-scenes insights from the home improvement, DIY and lifestyle community.
The secret sauce to working with Trade content creators
Trade creators are reshaping DIY and construction marketing. Learn the core truths agencies need to work with them authentically and effectively.
Brand Ambassadors, long-term partnerships, one-off influencer posts: what's the right way to work with content creators?
Not all influencer marketing is the same. Here's the difference between brand ambassadorships, project partnerships and one-off posts, and how to pick the right one for your goals.
Why 1 in 4 UK consumers buy DIY products after influencer recommendations
One in four UK consumers has bought a DIY product after an influencer recommendation. Here is what that means for brands.
The honest guide to influencer agency representation for home improvement & DIY brands and creators
Thinking about working with or signed to an influencer agency? Here's an honest look at what a good agency actually does for small and emerging creators.
The Rise of Trade and Construction Influencers in the UK
Trade and construction influencers are reshaping how home brands reach buyers. Here's why these creators convert, and how to work with them.
The Best DIY Influencers to Follow in the UK (2026): Meet the Build and Bloom Management Roster
Looking for the best influencers in the UK? Meet the roster of trusted home improvement, DIY and lifestyle creators brands love to work with.