16. June 2026

Best DIY Influencers to Follow in the UK (2026): Meet the BBM Roster

If you've ever tried to find the right DIY influencers in the UK for a campaign, you'll know that the search can feel a bit like a Sunday flat-pack with more pieces than you expected and no clear instructions.

The home improvement and DIY space has grown incredibly quickly. Audiences have moved on from glossy, untouchable "before and afters" and now follow creators who'll happily show you dust, budget and the part where the tile spacer pings across the room. For brands, that kind of authenticity is gold, but only when it's paired with the right creator and audience.

Why are DIY influencers so important in 2026?

Here's the headline stat we keep coming back to: One in four UK adults are influenced by content creators when making purchasing decisions.

The reason is trust. A home improvement creator who has spent two years renovating their own property, on camera with mistakes and all, has a kind of credibility no banner ad can buy. When they say a primer is worth the extra fiver, people believe them because they've watched them learn it the hard way.

The best DIY influencers in the UK to follow

Here's a closer look at the creators we represent.

Scott Baggaley

Almost 1 million followers across all social media platforms, specialising in Renovation, DIY and Home Improvement. Scott has worked on transforming homes, inspiring creators and starring on Channel 4’s “Can’t Sell, Must Sell”.

Becky Russell

More than 194K followers across all social media platforms, specialising in Empowering Women Through Budget-Friendly DIY & Home Transformations. Becky is known for empowering women, especially those over 40, blending hands‑on projects, tool demonstrations, mentorship and real‑life renovation stories.

Kate Sandhu

With almost 100k followers across all social media platforms, specialising in Renovation tips, DIY and Interiors. Kate is the creative force behind Renovate Like Kate, a fast‑growing renovation and interiors brand known for transforming ordinary spaces into warm, functional, beautifully designed homes.

Jack Hartnoll

Over 900k followers across all social media platforms, specialising in Home Improvement, Tiling and Bathroom Renovations. Jack loves to share tutorials, bathroom makeovers and collaborations with leading home improvement companies, inspiring DIYers and professionals alike.

Cheryl Brown

Over 500k followers across all social media platforms, specialising in Home & Interiors, DIY, Styling and Renovation. Cheryl’s content empowers everyday homeowners to refresh their spaces with simple upgrades, creative ideas, and affordable finds.

Abigayle André

484k followers across social, specialising in Lifestyle, Beauty, Fashion, Home and Wellness. Abigayle isn’t a traditional DIY creator — and that’s exactly why she works. Her content leans into tablescaping, styling, seasonal décor and elevated interiors that consistently stop the scroll. With a background in fashion design, she brings an editorial eye to colour, proportion and creative direction, giving brands beautifully polished home‑focused content that still feels lived‑in and real. For campaigns targeting style‑driven homeowners who care about the details, Abigayle delivers every time.

You can see the full line-up, with platforms and portfolios, over on our Our Creators page.

 How to choose the right DIY influencer for your brand

Following great creators is one thing, but picking the right one for a campaign is another, so here are a few things worth considering:

• Audience fit over follower count is a must. A creator with 40,000 genuinely engaged renovators will almost always outperform one with 400,000 passive scrollers, because relevance is revenue.
• Content style matters. A polished interiors creator and a hands-on trades creator both have their place, but the trick is matching the tone to your product and your buyer.
• Ask what previous brand partnerships delivered, because pretty content that doesn't convert is just expensive decoration.
• Audiences in this space can smell a forced ad from three rooms away, so authenticity wins, and the best partnerships feel like a recommendation.

If that feels like a lot to assess, that's rather the point of working with an agency, because it's our job to make the match so you don't spend three weeks trying to make a decision.

Work with the UK's leading DIY and home improvement creators

Whether you're a brand planning your next campaign or a marketing team looking for creators who produce good results, the DIY, Home Improvement and Trade influencers above are a strong place to start.

As a specialist home improvement creator agency, Build & Bloom Management connects brands with trusted Home Improvement, DIY and Lifestyle creators across the UK, and handles everything from the match to the measurement.

Browse the full roster on our Our Creators page, or get in touch to talk through your next campaign.